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Google Changes Nofollow Policy, Will You Change How You Link?

Dance the dance, walk the walk, talk the talk or whatever you wish to call it. With Google recently announcing they changed how nofollow links are treated about a year ago, will this new knowledge change how site owners manage their internal and external links?

It was common practice for about the last 5 years to “sculpt” a sites pagerank by using the nofollow tag to keep the PR juice from flowing to pages of little value, like your contact and privacy policy pages etc. Previously, if you had 10 links on a page and you nofollowed all but 2 of them, those two would get all the PR juice and the 8 that were nofolowed got none. Well, this has changed and now under the same circumstances the 8 that are nofollowed still get no PR juice but instead of the remaining 2 getting all the PR juice they will now each get their equal share as divided by all links on the page whether followed or not, so instead of getting 50% each those 2 followed links will now get 10% each.

This policy change or shift impacts blogs a lot more than other traditional types of sites due to the ability of visitors to comment on the posts that are published, prior to this change, simply having a nofollow tag on the commenters link would preserve the PR juice for the followed links on the post pages, allowing bloggers to sculpt where the PR juice went. Now, on very popular blogs the available PR on any given blog post could be divided by hundreds of outgoing links, making any followed links on the page worth a lot less that they would be if you only had a few followed links you selected yourself.

Personally, I am not going to change how I do anything. I have already removed the nofollow tag for my comments anyhow, so this change will impact me very little but I am sure there are many bloggers out there who will see this as being quite detrimental to their overall ability to profit by including followed links in paid reviews etc as those followed links will only be able to cast a much weaker “vote” to the linked page after dividing it by however many links are on the page.

I’d love to get some feedback on this post, so please chime in with your opinions.


22 Responses to “Google Changes Nofollow Policy, Will You Change How You Link?”

  1. Comment by Deneil Merritt posted on June 24th, 2009

    I’m not changing anything. People care far too much about PR. I much rather make money from a website with PR0 than to make no money with PR5 website. (Just example)
    .-= Deneil Merritt´s last blog ..On Site Search Engine Optimization For Blogs =-.

    Reply to this comment

    • Comment by Jesse posted on June 24th, 2009

      I hear ya and I agree. The only reason I care about PR at all is because so many other people care about it, if that makes any sense lol.. If PR is used for what its intended and sites are built for users like they should be the rest should just fall into place :-)

      Reply to this comment

  2. Comment by Bradley Nordstrom posted on June 24th, 2009

    you have a talent of blogging

    Reply to this comment

  3. Comment by Terry@ Womens Lab Coats posted on June 25th, 2009

    Good call about not changing anything around here. Your content is really good and that’s enough to keep people coming back for more and telling other people to visit your blog. That in my opinion is the most important thing that a blogger should focus on and not page ranks or serps.

    Reply to this comment

    • Comment by Jesse (Twitter name: ) posted on June 25th, 2009

      Thanks for stopping by and leaving such a nice comment, it’s really nice to know that someone out there thinks what I post here is worth reading :-) I appreciate it.. I hope you stop by often and feel free to tell your friends.. Also, if I ever need a lab coat I know where I will be going lol… isn’t internet marketing great :-D

      Reply to this comment

      • Comment by Terry@ Womens Lab Coats posted on June 26th, 2009

        You’re very much welcome. :D Also, I love the theme you are using. Especially the way the bookmarking buttons are revealed as I scroll down the page.

        Thank you too for the reply. I guess that’s another thing that would really encourage people to come back to your part of the Interwebs.

        Reply to this comment

  4. Comment by kasper@gratis ikoner posted on June 26th, 2009

    I’m definitely not gonna stop ‘sculpting’… At least not for a while.

    I still dont believe in Googles announcements 100%… well, i might be a little paranoid :D
    …And it doesn’t take too long sculpting the page anyway, so way not proceed for a while :)

    Reply to this comment

  5. Comment by Guy McLaren posted on July 7th, 2009

    Personally I don’t give a hoot about PR, I get good results from my outstanding content. I follow most links, specifically for those that contribute to the conversation and will not change a thing. This whole no follow thing destroyed blogging, It was no longer worth making the effort to comment because there nothing in it for me.

    Do Follow, It makes sense
    .-= Guy McLaren´s last blog ..Coolest Guy on the Internet =-.

    Reply to this comment

    • Comment by Jesse (Twitter name: ) posted on July 13th, 2009

      I agree with you, but I do still comment on nofollow blogs if I enjoy participating there.. BUT I am definitely more likely to comment and visit more often if they are a “do follow” blog

      Reply to this comment

  6. Comment by Joe the tax man posted on July 12th, 2009

    I randomly came upon your site and REALLY like the couple of blogs I read. So happy to know there are people out there who still do what they want they way they want. keep going.

    Reply to this comment

    • Comment by Jesse (Twitter name: ) posted on July 12th, 2009

      Hi Joe and thanks for stopping by. I am also a firm believer in the “it’s my site so I will do as I wish” concept lol.. so, don’t expect me to change how/what I do any time soon. Thanks for the compliment, I appreciate it.

      Reply to this comment

  7. Comment by Mens replica watches posted on July 13th, 2009

    Nice Site. I am new here but will be visiting more often as you have done a good job.
    .-= Mens replica watches´s last blog ..replica designer watches =-.

    Reply to this comment

  8. Comment by vitiligo posted on July 17th, 2009

    Great post.very nicely done keep it up!
    .-= vitiligo´s last blog ..Vitiligo =-.

    Reply to this comment

  9. Comment by surabaya property posted on August 1st, 2009

    I really care about my site PR. Search engine make PR mesurement is not without reason. For me it’s the only tool to recognize our site importancy and popularity. Of course the content supports greatly on PR settlement.

    Reply to this comment

  10. Comment by castings posted on August 6th, 2009

    Nice blog, with very interesting articles..i enjoy reading them.
    .-= castings´s last blog ..Casting senior =-.

    Reply to this comment

  11. Comment by Jorge Reis posted on August 20th, 2009

    I do care about my PR .. I always try to manage it and make it better!
    .-= Jorge Reis´s last blog ..How to Have a Successful Job Interview =-.

    Reply to this comment

  12. Comment by jsmcm posted on January 17th, 2010

    I don't really like the PR concept to begin with. Google itself proclaims in no uncertain terms that web sites should created for humans, not robots, then they put things like nofollow in place. Does a human visitor look at a link and say, “well, that one's no follow, so I'm going to ignore it”? No way, if its interesting, they click it.

    Another related problem is how google decides which sites are relevant to one another in link building. What I mean is this. Imagine I have a website about motorcycles. You have a website about a your outback game farm. On my motorcycle site, I link to your farm because its a great place for off road motorcycling. Does google see the connection, or do they see motorcycle vs farm = no relevance?

    Reply to this comment


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