Surfing the web should be an easy, pleasant and trouble free process that always ends up with you finding exactly what you were looking for, at the place you expected to find it and of course it is always formatted and written in a manner that makes perfect sense to you. OK, that’s a pie in the sky dream that will never happen, which is why it’s really important to take advantage of the things we can control and use this knowledge to our advantage.
Statistical analysis should be a integral part of your online business activities if you want to be successful, part of this analysis should involve looking at your entry and exit pages, using this information to understand the flow of traffic on your site, to see where people are arriving at and even more importantly where they are leaving from. If your site is not converting the way it should that usually means people are leaving before they should. The could be for a number of reasons, some of which are in our control while others are not so we can only focus on what we can control, DON’T GIVE THEM A REASON TO LEAVE.
I’m not going to ramble on too long about this, but I will outline one sure fire way that you can drive business away from your site quicker than you can imagine. When someone goes to your site, expecting to be able to do something or locate certain content, make sure you support all modern browsers and under no circumstances should you ever provide them with a message like the one I just saw at payoneer.com when I was checking out their affiliate program.
This shows me that not only are they aware that they don’t support it, but they expect me to leave and come back in another browser, well that’s not happening because I am here instead writing a post about it while it is fresh in my mind. Will I go back to the site in another browser? Maybe, am I there now? Definitely not. Bottom line, and the important message here is this; once you have your visitor where you want them to be, about to complete a process that will result in a successful conversion you don’t want ot make them leave.