Is Your Site A PageRank Dead End?

You don’t want all the hard work you put into building your site, developing content and gaining high ranking back links to go to waste, so don’t set yourself up for failure by making your site a PageRank dead end. To understand the concept of PageRank flow it often times helps to look at it like the flow of traffic on a roadway. Each followed back link you get to your site from[…]

“nofollow” or not to “nofollow” that is the question

Effectively promoting your “brand” is an increasingly difficult task in today’s online marketplace, with large corporate sites and Joe Bob’s mini-sites saturating the internet with 10,000 of everything it is getting more and more difficult to differentiate yourself from the rest of the code floating around on the web. Quality cross site marketing and promotion is becoming more and more important with every passing day. Using your website to promote or endorse another site, especially when reciprocated, is an excellent way for quality sites to help each other and to improve the overall user experience by providing access to relevant and preferably related information on other sites.

There has been some talk lately about whether or not to use the nofollow attribute on off site links, I personally[…]