“nofollow” or not to “nofollow” that is the question
Effectively promoting your “brand” is an increasingly difficult task in today’s online marketplace, with large corporate sites and Joe Bob’s mini-sites saturating the internet with 10,000 of everything it is getting more and more difficult to differentiate yourself from the rest of the code floating around on the web. Quality cross site marketing and promotion is becoming more and more important with every passing day. Using your website to promote or endorse another site, especially when reciprocated, is an excellent way for quality sites to help each other and to improve the overall user experience by providing access to relevant and preferably related information on other sites.
There has been some talk lately about whether or not to use the nofollow attribute on off site links, I personally[…]